Tuesday, November 30, 2010

Wild Animal Baby (Magazine)


Wild Animal Baby Magazine is published by the National Wildlife Federation. The target audience for this periodical are toddlers, ages two through four. A small booklet, approximately six inches high is filled with animal pictures, photographs, games, and stories. Each issue has an animal drawn on the front cover. Sammy the Skunk is the magazine’s mascot and plays a hide-and-go-seek game throughout the issue.
According to the National Wildlife Federation, their “mission is to introduce very young children to wildlife in ways that lay the foundation for a lifelong love of the natural world” (http://www.nwf.org/, 2010). By educating the young, the organization hopes to protect the environment for the future. Because of this, the magazine is printed on recycled paper which is a bit thicker than typical magazine pages, and bound with nontoxic materials.
Winner of the 2010 Parents’ Choice Recommended Magazine, a subscription to Wild Animal Baby runs $19.95 for 10 issues a year. This is a less expensive and better built magazine for the toddler crowd.

Resources:

National Wildlife Federation. (2010). Wild Animal Baby Magazine. Retrieved from http://www.nwf.org/

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